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Is $10 million too much or too little? Oxford professor Denis Noble in conversation with Perry Marshall, prize founder from Chicago; and Dr. Kevin Ham, a Medical Doctor and investor from Vancouver. What is a proper incentive for solving one of science’s most stubborn and thorny questions? The group discusses the sparse attention that “Origin Of Information” has received as compared to the chemistry aspects. They highlight the book “Matter to Life” by Walker and Davies, of which Noble is a contributor. Filmed right after the Royal Society prize announcement, here they explore the possibilities of raising the prize amount. For full details on the prize, see www.naturalcode.org or www.evo2.org