Balliol Interdisciplinary Institute
Prof Denis Noble delivers a lecture summarising recent meetings of
the Balliol Interdisciplinary Institute (BII) seminar group which he
chairs. Combining aspects from evolutionary biology, economics and
management, the seminar meetings have discussed how these approaches can
be synthesised to create novel ways of looking at the entry of
multinational corporations into national markets in East Asia. The
tentative initial conclusions are that a cooperative approach usually
produces more successful outcomes than a combative one, and the group
are scheduled to publish their findings in a prestigious journal in late
2016 / early 2017.
Additional principal contributors to the BII seminar meetings are: Prof David Vines (Economics, Balliol College), Prof Colin Mayer (Management, Former Head of the Said Business School), and Yun Hee Lee (CEO, Macoll Communication Consulting). This lecture was filmed in Balliol College, University of Oxford as part of the college’s Donors Day.