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How does a young woman convince an elderly, male dominated boardroom to adopt a successful social media strategy at a time when most people hadn’t even heard of Facebook or Youtube? With passion, confidence and the drive to succeed.

Sharon Cheung is a former journalist, Reuters Fellow at Oxford University and an expert on self branding. In this conversation with Dr Sung Hee Kim, also from Oxford University, she tells the story of how she worked as a journalist with Chinese presidents Jiang Zemin and Hu Jintao, reporting on events from across the world. Following her career in journalism, Sharon worked for a major media conglomerate convincing the boardroom to adopt an aggressive social media strategy at a time when social media was in its infancy.

Now a successful entrepreneur as CEO of her own business, Sharon’s passion is for self branding, and she teaches university students how to maximise their potential in the fast paced, globalised world in which we now live.