Ever wondered what the difference is between a man and a metrosexual? Or what every fashionable woman needs in her handbag? Dr Maria Salichou, founder of insitU Cosmetics has the answers. insitU is a skincare brand which makes personalised cosmetics tailored to your specific needs, and even comes with your name on the bottle. Maria founded insitU after receiving her PhD in Chemistry from the University of Oxford. Here she talks with the Director of Voices from Oxford, Dr Sung Hee Kim on fashion, beauty and what distinguishes insitU from its competitors.